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INSIGHTS
Achieving business goals using new iOS 10 features - part 1
01 Nov 2016  Some of the most important metrics for almost any app includes: retention, user acquisitions and customer lifetime value. If an app is central to a business or organization, these terms will usually correlate closely with the business’ overall goals, such as making a profit or growing a base of loyal users. For this same reason it is relevant to analyze how new features and changes you consider for your app may influence these key metrics. If a new feature can improve retention, user acquisition or the value of each user it is probably well worth to consider. Read more ›
INSIGHTS
Strategic planning is key to your succes
02 Aug 2016  It’s no news that the World changes more rapidly than ever, which also has a great impact on the app industry. In this insight piece Christian Nielsen lists four principles that will help you to define a succesful app strategy. Read more ›
NEWS
3 awards at DIA 2016
02 May 2016  At this years’ Danish Internet Awards we were fortunate enough to come home with 3 awards. The Mit Se og Hør app won two for Best Mobile Platform and Best Use of Social Technology and GoMore won for Best Digital Product. We are obviously very happy on behalf of our partners. Read more ›
INSIGHTS
Security in apps
22 Dec 2015  Checkmarx recently published a research report covering the State of Mobile Application Security 2014-2015. The report states that the level of security in both Android and iOS apps are surprisingly low and that developers lack awareness when it comes to implementing secure coding best practices. Here is our view on the report. Read more ›

INSIGHTS
What the new content blockers will mean for you
07 Sep 2015  When Apple launches iOS 9 later this month a long list of new apps and features is introduced. Both deep linking and multitasking features bring new aspects to the user experience. One seemingly small addition that might very well be a game changer in the long run, is the new ability to develop so-called content blocker apps. Read more ›

NEWS
Our favourite keynote announcements
15 Jun 2015  At Shape we are always out of this world excited for what Apple reveals during its yearly developer conference WWDC. This was actually the first time in 5 years that I wasn't lucky enough to get a ticket and go the conference in San Francisco. But luckily Apple has started live streaming many of the sessions so we could follow it from the office in Copenhagen. Read more ›

NEWS
Mobile of the Month
04 Nov 2014  We are thrilled to see that the issuu app has been so well recieved since the launch in September, and we couldn’t be happier that the FWA has picked it as Mobile of the Month. Read more ›
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NEWS
We came in second
14 Aug 2014  Bureaubiz have indexed the Danish agencies, based on growth and profit over the past 3 years. Shape scored a Bureaubiz Performance Index Rating of 6.6 which is the second highest out the 221 ranked agencies. We are especially happy with this ranking because we invested significantly in the opening our Zurich office last year. We are proud to be performing well amoungst the most esteemed Danish Agencies. Read more ›
NEWS
Forbes covers Topbrewer
09 Apr 2014  At the Architectural Digest Home Design Show in New York, Erin Carlyle from Forbes had a chat with the people from Scanomat about the Topbrewer and the apps we designed and developed. Read more ›
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NEWS
The Danish app explosion
28 Dec 2013  For the third time we are celebrating the best Danish apps at Danish App Awards. We invited Politiken to take part in the jury process to see what goes on behind the curtain and to have a chat with the members of the jury about Danish apps and how they feel that the landscape has changed. Read more ›
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NEWS
Pooh in the Kids Category
10 Oct 2013  Apple recently introduced a new Kids category in the App Store and you can imagine how proud we are that they decided to feature our Winnie-the-Pooh app in the opening week.
NEWS
CNN Covers Winnie-the-Pooh
22 Jul 2013  We were very happy to see that CNN decided to do a coverage of our newly released Winnie-the-Pooh app.
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NEWS
The 100 best apps for kids
06 Jan 2013  Apps Playground is one of the largest sites when it comes to finding and reviewing apps for kids. They have put together a comprehensive guide of the 100 best apps from 2013. We were very happy to find our Winnie the Pooh app amoungst those in the Stories category. If you have children the guide i surely worth a read. Read more ›
INSIGHTS
An overview of the best new features from WWDC 2016
17 Jun 2016  This fall, Apple will release new updates to its’ iPhone, iPad, watch and TV operating systems with plenty of brand-new features that users can get excited about. As usual we gathered as many Copenhagen based Apple enthusiasts as we could here at the Shape office for barbecue, beer and to see what Apple would introduce at WWDC. Read more ›
INSIGHTS
Some secrets to a succesful mobile strategy
01 Feb 2016  At this year’s App Day, hosted by Danske Medier in Copenhagen the January 28th, our Account Director, Christian Nielsen, presented his thoughts on some strategic perspectives that companies should consider when they enter the mobile arena. In this post we have summarized his main points. Read more ›

NEWS
Our first Gazelle
18 Nov 2015  Every year since 1995, Børsen, the leading business newspaper in Denmark, has selected growing businesses to receive their Gazelle price. And this year, Shape A/S is among their chosen ones. Read more ›
NEWS
Our take on native, shell and mobile web apps
19 Aug 2015  App development is a complex field of technology and there are many aspects to take into account. So we understand why the alternative options to building native apps, i.e. making web or shell apps, might seem attractive from a first glance. Therefore, to explain why we prefer the native solution, we will try to map out some of the major differences between building web, shell and native apps. Read more ›

NEWS
Introducing ASRGH
24 Mar 2015  It is vital to stay up to date with the ever-changing App Store Review Guidelines. To make it easier we made a website that lists all the changes that has been made to the guidelines. Read more ›
NEWS
Nordics hottest startups
26 Sep 2014  We have been invited to represent tomorrow’s digital agency, at Digital Winners, the Nordic region’s premier gathering of innovators. We’re happy to take part on the conference, because we believe that Scandinavian companies have only seen the tip of the iceberg when it comes to the enterprise market. We want to make it a lot more enjoyable for people to do their work by providing them with leaner, smarter and more user friendly mobile tools. Read more ›
NEWS
The Nordic Web interview
31 Jul 2014  Christian did an interview with the people from The Nordic Web about our approach to developing apps, startup myths and not wasting your time. Read more ›
NEWS
DAA 2013 in Go’Morgen
17 Jan 2014  The morning after the annual Danish App Awards ceremony the most popular morning TV show in Denmark, Go’Morgen did a segment about the show and featured a few of the winning apps, amoungst those our Minibar app.
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NEWS
EAA 2013 Nominee
10 Nov 2013  The internal communications app which we developed for MARS has caught the eye of the people at European Excellence. We are pleased to be nominated in the Internal Communication category and thank the jury of the competition for nominating our work.
NEWS
Stephen Fry tries Scanomat
22 Aug 2013  Stephen Fry brought the Scanomat coffee machine into his studio and used the app we developed to brew himself a nice cup of coffee.
NEWS
Editor’s Choice
14 Jun 2013  We are quite ecstatic to find out that Apple has decided to feature the Winnie-the-Pooh app we did as Editor’s Choice. For an app in the world’s biggest App Store is it the biggest honour that can be bestowed upon it. It means that it will be placed at the most prominent position in the App Store for a whole week, and it means that a lot of children will have a chance to discover the Classic Winnie-the-Pooh in a whole new way.
INSIGHTS
Building an app company from scratch - live on a podcast
29 Sep 2016  A few weeks back Christian received an email from Morten Resen. Morten’s idea is to build an app for families with children to use when traveling. Our collaboration has turned a string of podcasts, giving the listener an exclusive glimpse into how an app company is built from the ground up. Read more ›
NEWS
Aarstiderne wins Guldprisen
31 May 2016  Last night at FDIH E-handelsprisen, Aarstiderne took home Guldprisen ahead of a host of prominent nominees such as Momondo and Bolia, as the number one e-commerce company in Denmark and on top of that they won the ‘Best in Food’ award. Their succes is well deserved and their will to strive for the best customer experience is commendable. We are proud of working with them, in an effort to bring organic food to your doorstep with a few taps. Read more ›
NEWS
The mobile digest
24 Dec 2015  Mobile technologies and trends produce a constantly renewed flow of articles, reviews, blog posts etc. This digest will help you navigate this ocean of inputs by finding the content we believe is relevant to you. Read more ›
INSIGHTS
Say hello to NotShot
02 Nov 2015  We were lucky to get a development kit for the new Apple TV before its’ release, and of course we thought: “Let’s make an app, so we’re part of the game from the beginning!”. We wanted to gain some experience with the technology. Read more ›

NEWS
issuu wins at TabbyAwards
14 Jul 2015  The Tabby Awards is the only global competition for apps that are specifically designed for tablets. Nominees along with the eventual winners are chosen by a board of international app specialists for each category. This year, issuu was among three finalists for the Magazine category, along with Harrods and the New Yorker Magazine. More than 100,000 people voted, and in the end selected issuu as the Best Magazine App for iPad. We are very happy for issuu and proud of the part that we have played in this succes. Read more ›
INSIGHTS
Safer cab rides in Kenya
17 Nov 2014  Driving by taxi in Kenya can be a risky affair these days. Over the next year we will be working on an app to change that. Read more ›

NEWS
The future of Danish App Awards
20 Oct 2014  In 2011 we founded Danish App Awards to celebrate the best Danish apps once a year. Back then our vision was to make an event where it was all about the important intricacies that make app development important to the community. Read more ›

INSIGHTS
6 million monthly users
01 Jul 2014  In october 2010 we got an email from the people of Songkick. At that time all we knew was that they had a popular website. It turned out that they were out to find a partner to help them make an iPhone app to enable even more people to find concerts of their favorite artists. Read more ›

INSIGHTS
Google I/O recap
14 Jul 2014  It was with great anticipation Google finally held their yearly developer conference. At first even getting a ticket for the event seemed it wasn’t going to happen, as Google had gone from a “quickly, the tickets are now available” to a “yes, I am interested in attending” to get a lottery ticket and then be lucky enough to be among the chosen few to be picked. Read more ›

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NEWS
Danish App Awards 2014
16 Jan 2014  For the third year in a row we gathered 400 participants from the Danish app community in Aller’s Atrium to celebrate the best apps of 2013. Read more ›
NEWS
TV2’s anti-cancer fundraiser
24 Oct 2013  The fight against cancer is very important to us here at Shape. Along with our friends at BrandIt we have sponsored a large banner campaign stretching 130 meters through Kongens Nytorv in the middle of Copenhagen. The banners are to raise awareness of the new anti-cancer fundraiser by TV2. We are proud to be able to support this great cause, and we hope that others will as well. Read more ›
NEWS
European Business Awards National Champion
20 Aug 2013  We have been named European Business Awards national champions in the Innovation category. Apart from winning the category it also means that we will be representing Denmark at the European Business Awards show along with other Danish category winners such as Dong Energy and Royal Copenhagen.
NEWS
Introducing Anywear
03 May 2013  With Anywear it is easier than ever to sell, swap and buy secondhand clothing and accessories right from your iPhone. Refresh your wardrobe by selling and buying directly from other stylish ladies. Find a dress for every occasion and a friend for every conversation. Read more ›