There has been an explosive growth in the consumption of mobile software over the past few years. No doubt about that!
More and more time is being spent in applications every day, and more and more users demand great tools to be available for their smartphones.
Flurry, a company known for its analytics and statistics tools and services, have noticed a trend where user activity is moving from the web to apps by looking at how American consumers chose to spend their time in June and December 2010 compared to June and December 2011. Source >
According to Flurry it is clear that the users today are choosing the app platform over the web platform, and this in spite of more time being spent on the web from 2010 to 2011. So users are still using the web, but at the same time they increasingly use apps as a part of their everyday lives. Already in June 2011 native apps became more popular than websites and webapps and the explosive growth has continued according to Flurry.
The abovementioned trend is possibly related to the penetration of Smartphones in the mobile phone market in that same period, and this tendency does not seem to stop or even slow down.
TNS Gallup have done a study that concluded almost 40% of Danes in the age group from 15 to 70 years own a smartphone. In Denmark this equals approximately 1.5 million people in that age group. Source > (page 11)
A simple conclusion is thus that users are preferring apps and to be where the users are going companies should move into the mobile app world.