Do Right has been the backbone of our process since Shape was founded. It is something we have become quietly known for — the “last ten percent,” as it has been coined. It is what happens when we look at the end of a project's scope and go back to the whiteboard one more time because we know it is not our best work. It is what happens at 5PM, when the sun is setting, and we are staring at our screens unsatisfied with what we have created. It is after we have gone the extra mile. We do so by applying a set of core beliefs.