Do right.

Do right has been the backbone of our process since Shape was founded. It is something we have become quietly known for — the “last ten percent,” as it has been coined. It is what happens when we look at the end of a project's scope and go back to the whiteboard one more time because we know it is not our best work. It is what happens at 5PM, when the sun is setting, and we are staring at our screens unsatisfied with what we have created. It is after we have gone the extra mile. We do so by applying a set of core beliefs.


We put attention to details above all else. Quality always beats quantity.

Individual dedication to a group effort. None of us is as smart as all of us.

Curiosity killed the cat, but it won’t kill us. Always ask questions.

Our reputation is built through hard work, saying no, candidness and probity.

We endeavor to run our business so that everyone profits.