Do right.

Do right has been the backbone of our process since Shape was founded. It is something we have become quietly known for — the “last ten percent,” as it has been coined. It is what happens when we look at the end of a project's scope and go back to the whiteboard one more time because we know it is not our best work. It is what happens at 5PM, when the sun is setting, and we are staring at our screens unsatisfied with what we have created. It is after we have gone the extra mile. We do so by applying a set of core beliefs.

 
Pride
We put attention to details above all else. Quality beats quantity in everything we do.

People
Individual dedication to a group effort. None of us is as smart as all of us.

Perspective
Curiosity killed the cat, but it won’t kill us. Always ask questions.

Probity
Our reputation is built through candid relationships, transparent processes and saying no.

Perseverance
Nothing in the world can take the place of persistence and hard work.